USSI Global wrapped up the 2024 tradeshow cycle at Digital Signage Experience, showcasing datacasting streams on the innovative XClean outdoor kiosk with our partner, Palmer Digital Group “PDG”. Leveraging the IP and multimedia capabilities of the ATSC 3.0 broadcast standard, our proven datacasting concept delivers live local television and digital signage content over the air using broadcast’s highly efficient, one-to-many delivery model.

Visitors to the PDG booth watched live broadcasts from Las Vegas ABC affiliate KTNV-TV on one screen along with digital signage content on a second screen with automatic content updates that included DOOH ads. A Palmer Digital Group innovative outdoor kiosk with dual 55-inch displays positioned back-to-back offered an ideal platform to view multi-screen content thanks to their impressive visual displays and structural characteristics that also include cameras for gathering audience analytics.

We see big things ahead for our customers in retail, hospitality and other digital signage applications and are especially excited to work with early datacasting adopters!