Recently, MarketResearch.com reported that the digital menu board market was valued at more than $2.6 billion in 2022 and is expected to reach almost $3.9 billion by 2028. Quick-serve restaurants are the largest adopters of digital menu boards, representing more than 75% of the market.

Business is clearly booming, but why? For starters, digital menu boards can do much more than provide meal choices for QSR customers. They attract more attention than static signage and encourage more customer engagement – and that can lead to more sales.

In real estate, there’s a term called curb appeal, which means the visual attractiveness of the exterior of your home when you view it from the street. It’s basically the first impression people see of your house – and if you’re selling, you want that first impression to be positive. Digital menu boards can deliver crave appeal for your customers, tempting them with eye-catching videos and graphics that show off your food and beverage options. Who hasn’t been tempted to get dessert after seeing a vibrant, 3-foot-high ice cream sundae on a digital menu board?

Another area of great potential with digital menu boards is cross-promotion. With the proper content management system, your digital menu board can be programmed to suggest complementary food items or special offers. Your digital menu board can even upsell, suggesting larger-sized items or add-ons for existing orders.

While your digital menu board is helping diners make their choices, your content management system can work behind the scenes to improve your business. For example, you can optimize your menu (and visuals) by collecting data on what items are most popular and at what times during the day. That’s right – AI is coming to a digital menu board near you, as QSRs are using algorithms and analytics to collect and interpret more data from diners.

It’s not all long-term planning. There are plenty of day-to-day adjustments, too. Out of stock of an item? You can easily remove it from today’s menu options. Too much stock of a particular item? Pop up a special and move that inventory. The system also makes it easy to change menu items and prices in one restaurant or across a region. That means no more scratching out or reprinting menus.

From more engaged customers to better insights and better sales, digital menu boards deliver ROI for QSRs. So, how do you get started? Talk to USSI Global. We offer complete end-to-end solutions for digital menu boards and all other digital signage installations. Start building your crave appeal here.