Industry veteran to capture untapped market opportunities in digital signage as Director of Sales and Business Development

Melbourne, Florida, September 10, 2024 — USSI Global is excited to announce the addition of Christina Murgo, an experienced AV and digital signage professional, to its leadership team. As the company gears up for business growth in a thriving industry sector, Murgo joins USSI Global’s Digital Signage Solutions team as Director of Sales and Business Development, effective immediately. She will lead a new initiative to extend the company’s enterprise-level project management model to a broader customer base, reporting directly to Chief Revenue Officer Amanda Flynn.

USSI Global’s comprehensive approach to project management encompasses a full spectrum of services, bringing the world’s largest digital signage projects to life. The company’s comprehensive servicesstructured methodology positions it among the few capable of managing the myriad responsibilities and challenges associated with multi-site digital signage networks. This includes site planning, permitting, preparation, procurement, installation, and long-term maintenance of equipment. Throughout each phase, USSI Global also oversees all logistics, including shipping, scheduling, and commissioning timelines, supported by global warehousing operations, skilled field technicians, and a 24/7 call center.

This enterprise-level formula has consistently delivered successful outcomes for geographically dispersed digital signage networks, spanning several thousand locations. An ongoing digital menu board network for a prominent QSR chain, set to exceed 2500 sites, exemplifies this success.

Murgo’s role will involve applying USSI Global’s proven model to meet the needs of medium-to-large digital signage networks that can benefit from a turnkey approach. This includes developing custom service plans and value-added services that align with each customer’s capital budgets while preserving the long-term integrity of the technology and infrastructure. With 25 years of experience across diverse roles with NEC, Scala, and AVI-SPL, Murgo is well-equipped for success in this exciting role.

“My primary goal is to open new avenues that generate business opportunities with customers operating on a smaller scale,” said Murgo. “This includes regional retail and restaurant chains with several hundred sites that may not be familiar with USSI Global, as well as other digital signage verticals that the company has traditionally not served. In addition to developing custom plans that appeal to a broader customer base, we’ll build visibility and expand clientele through strategic partnerships that introduce USSI Global to a wider audience.”

“Christina brings a wealth of knowledge and a proven track record of strategically capitalizing on untapped market opportunities and transforming innovative concepts into profitable realities,” said Flynn. “Her impressive career includes roles with leading CMS manufacturers, service providers, and integrators, where she excelled in driving business growth and forging robust relationships across the US, Canada, and UK. We are thrilled to welcome Christina to USSI Global and look forward to her contributions.”

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 About USSI Global

USSI Global has provided high-quality, customized network and digital media solutions around the globe for more than 35 years. As part of our turnkey project management initiatives, USSI Global recruits and manages a specialized network of local partners and employees to fulfill every project phase and customer need, from initial site planning through to systems integration, commissioning and post-sales support. Front and back office services including a global network of field engineers and service providers, and a 24/7 call center to manage warehousing, logistics and repairs. Our proven history of managing technically challenging and time-critical projects has resulted in USSI Global’s excellent reputation with customers operating in three core industries: Broadcast, Digital Signage, and Electronic Business and Consumer Solutions. Visit www.ussiglobal.com for more information.